About

whywhy NYC was born from a lifelong love of gold jewelry, capturing the boldness, charm, and vision of its founder, Buket. Inspired by vintage aesthetics with a modern edge, whywhy blends vibrant cultural influences with an exotic, playful luxury. Each piece embodies strength, beauty, and the power of self-expression—designed for those who carve their own paths, break the rules, and choose gold as their statement.

Our mission is to create bold, fashion-forward designs that empower individuality and celebrate confidence. With a daring spirit and a commitment to integrity, whywhy NYC combines artisanal craftsmanship with vibrant, statement-making styles that bring timeless allure into the modern world.